Printing a high quality art book using uncoated paper

As a printer of high quality coffee table art books we typically use matte or gloss coated paper

Gloss or matte coated paper is the ideal substrate for optimal print quality of art books. It allows the printer to print a superfine dot that does not soak into the paper.

Coated paper also looks and feels more “expensive” than uncoated paper.

Recently two clients asked specifically for uncoated papers. I advised them that color accuracy would suffer if we use uncoated paper. Because inks soak into the paper, halftone dots spread and deform (this is called dot gain).

Generally, on uncoated paper:

  • The range of color is reduced
  • The brightness is reduced
  • The density range is reduced
  • Highlight and mid-tones get darker, but the shadow areas get lighter.

Why then would an artist want to use uncoated paper for the printing of his or her coffee table art book?

Why would an artist choose uncoated paper for the printing of his or her coffee table book? Uncoated paper offers the advantage of greater legibility, but this is not a major concern in art book printing. Budget-wise, uncoated paper is really not much more affordable than coated paper.

Uncoated paper offers the artist natural, earthy, recyclable and earth-friendly properties

The best color reproduction in an art book is of secondary interest to the clients who choose to print on uncoated paper. They go for a certain “feel” that coated paper does not offer. Even though many coated papers are now FSC certified, it is hard to find post-consumer recycled paper in coated category. There are some beautiful uncoated papers that are 100% recycled. Uncoated paper is also available in off-white shades.

Uncoated papers are available in many shades of whites and finishes

If you are considering printing on uncoated paper, you can request swatches of different surface finishes and color shades. We always try to accommodate your ideas!

Recommendations for printing on uncoated paper

Invest in a wet proof

My first recommendation to clients who express interest in uncoated paper is to invest in a wet proof. You can read more about wet proofing in my previous article here. Comparing your color file printed on uncoated vs coated paper will help you make the correct decision about how to proceed.

Plan your files for optimal color on uncoated paper

Secondly, plan your file preparation correctly for successful printing on uncoated paper. By opening the separation, the actual dot size is decreased and the space surrounding the dot is increased. This can be done in Photoshop → Color Settings → US Sheetfed Uncoated.

Consider printing part of your art book on uncoated and part on coated art paper

Another option may be to print part of the book on uncoated… and part on coated paper! This is what Adam French did. Part of the book features his concepts, notes and sketches – the parts printed on uncoated paper – and part of the book features his finished artwork. Reproductions of the art are printed on coated paper for optimal color reproduction.

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The smallest quantity to print a professional quality art book

The smallest quantity to print a professional quality art book by a professional art book printer

This article addresses a common question: “What is the smallest quantity to print a professional quality book? The minimum quantity order we offer is 300 copies. At Art Book Printing we print and bind coffee table books of museum quality. We do have digital printing equipment available, but only for certain applications (such as consecutive numbering of limited edition books). Color reproduction is always done on offset presses. There is no equal in quality. Our modern presses waste very little paper during set-up. But to match the colors on the printed sheets to your original art, we use up a fair amount of paper. It is not economical to print fewer than 300 copies.

Printing 300 copies of an art book may still be prohibitive for some artists. It is not long ago that that minimums were much higher. Only because of recent technical innovations in book printing can we now offer the finest quality in such small editions.

You will have the cost to professionally photograph your original art. You will incur cost to design and proof the book. These costs are fixed no matter how few or many copies are printed.

Exceptions to the minimum order requirement

There are exceptions to the minimum order requirement. We have printed art books for clients who demanded the finest quality but who authorized completion of only a very small number of books. I sometimes say tongue in cheek: The smallest quantity to print a professional quality art book is 1! And really, in one case we produced just eight copies! These ultra-limited edition art books are often autographed (personalized) by the artist. They are typically very valuable because only a very small number of collectors can own a copy.

To publish my own art or photography book, what is the right quantity of books to order?

Of course, I wish I knew the answer to this question. It is different for each publisher of art coffee table books. A better question I ask artists is: “Do you have a market for at least 300 copies of your art book?” If the answer is YES, then the investment in design, printing and binding an art book is well worth it. If NO, why would you spend a significant amount of time and money in such endeavor? Some of our art book clients test the waters with this minimum quantity of 300 copies. Often they come back for reprint after reprint. Others do not sell as many but they take tremendous pride in creating the crown jewel of an art career.

Ask for a quotation to print a range of quantities to make the right decision

We can provide you with a quotation that shows the unit cost in a range of quantities, such as 500 – 750 – 500 – 1000 – 1500 copies. That shows you break-even points at your intended retail price.

Often your original art is financially out of reach for many admirers. And to be real practical, collectors have limited wall space. To print a coffee table book can be a wonderful addition to an artist’s offering to his or her audience.

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Coffee table artbook printer – your pit crew

To print with ArtBook Printing is comparable to a stock car race. Of course YOU, the client, are always in the drivers seat!

That time between 10:00 and 11:00AM, when we know that first fully-finished copy of a new artbook has arrived at our client, we sit on pins and needles to receive “the phone call”. By the time that book reaches you, this completely custom-made product has literally traveled through hundreds of hands, each requiring a specific professional skill set.

“First of all, IT IS GORGEOUS! We are all so pleased with how it turned out. The production value of this publication is exponentially higher than we anticipated. It’s just beautiful. Well done everyone! I’m so grateful for all of your hard work and diligence in seeing it completed with excellence.” 

 Your team at Art Book Printing… your “pit crew”

While “going fast and furious” is not recommended in our line of work, to design and print an art book with Art Book Printing is in some ways comparable to a stock car race. Of course YOU, the client, are always in the drivers seat! You make the final decisions …and determine how fast to reach the finish line! But the often unsung heroes in the pit crew are the professionals who make it possible for you to make your art book a reality.

Let’s find out what your pit crew does and why each member is so important.

Project Engineer/Sales Consultant

I am the first person you get to know when you contact Art Book Printing. I have many years of experience in all aspects of artbook design and production. After our first discussion I will prepare a custom quotation for you. Often many important decisions (quantity, size, paper etc) have not been finalized when I first meet you and that’s totally ok! I work with you one-on-one to help you make the right decisions for your book. This is why I do not offer a cookie-cutter price list. I help you make the best selections from hundreds of available options. I help you optimize your budget so you get the very best value for each dollar you invest. I make sure you receive the correct samples. During the entire production, I will be available to address concerns or new ideas that may come up.

Book Designer

I am one of four designers specialized in artbook design. I work with you because my design aesthetic best complements your art. I take in your files and make sure these “ingredients” will allow us to print and bind the finest quality artbook.

I consult with you about the creative approach and I provide you with concepts. I then build the cover and interior pages to the parameters you developed with the project engineer. I send you PDF proofs every step of the way as the book is developed. I will discuss options with you, not just in page design but also when it is time to select case fabrics, foil stamping tints and other embellishments. I value your input and direction!

Pre-press Manager

If you provide print-ready files, I make sure your files are indeed “ready to print”, meaning that they meet the specifications of the sales agreement and that they meet the needs of the production team. This is called Pre-Flight. If concerns pop up, I will provide you with details. You can then decide to adjust the files or we can do this for you. I make sure you receive templates for the cover and jacket. I will make sure our production team fully understands the file hierarchy.

Production & Logistics Manager

I am your go-to person as the project travels through production, from hard color proofs to printing, binding and shipping. I put together the production schedule with the team at the plant. If you need special consideration, such as advance copies for a show or opening, I go to bat for you to work out the best compromise.

I also manage the shipping and logistics after the books are completed. I make sure your artbook arrives at your final destination in pristine condition. I make special arrangements if your final destination does not have a loading dock or if this is a non-commercial address.

Sales & Production Assistant

I make sure that you receive everything you were promised, when it was promised. I can also assist you with cost updates and other information. I make sure you feel like you are our most important client ever and I take a lot of pride in accomplishing this.

Most importantly, we all work together for a common goal: to produce a coffee table art book of the best quality; the accomplishment of a lifetime!

art book printing – a reputation for excellence

To be the art book printer with a reputation for excellence in quality and service

At ArtBookPrinting, we are so very grateful for our wonderful clients. They allow us to create and produce art books of unparalleled quality!

Many of my clients are high-profile artists at the top of a successful career in fine art or photography. They come to Art Book Printing because of our reputation. Art Book Printing has a reputation for excellence. We create, print and bind the finest art books in the world. My team and I must be prepared for high expectations and near-impossible demands. Our reputation is on the line with every full color art book we print.

Having said this, my job is often to educate a client to be a realistic and reasonable client. We love the challenge of making The Impossible happen, but success is attainable only if a client’s expectations are realistic. We are limited by time and the technology of our day.

“I have looked at the entire Pantone book and I cannot find the color red I am really looking for.”
Overheard a client in our design studio

The following Q&A may be helpful when you plan your coffee table book.

What is the truest color reproduction in fine art book printing?

The best color reproduction is central to our effort. But, our mission is not to replicate (make an exact copy of) original artwork; it would be impossible. Rather, our aim is to represent your work in the best possible way. This, of course, goes well beyond color reproduction: the design, materials, dimensions and features all add up to represent the unique artist a book represents.

Printing is not an exact science. Huge gains have been made in recent years to achieve consistent color from digital photography to computer-controlled press settings. But the end result is – by its nature – a compromise.

Realistic expectations means: a client understands that offset book printing involves just four colors (Cyan, Magenta, Yellow and blacK). A painting that is made with dozens of tubes of paint will lose some truthfulness when represented in a table book.

How do I get the most out of design and layout time?

We are heavily invested in the best and fastest computers. Our creative people are highly skilled technicians. A quotation for design and page layout is primarily based on the amount of text and images and the expected complexity. We also make certain assumptions about how efficiently the client has organized these materials. Book designers charge for their time. That is all they have to sell. There is no added revenue for them based on the success of their work. Realistic expectations means to understand that edits, new ideas or a change of heart will likely increase the cost of the design from the original quotation. It will also delay production.

Do you offer the most flexible production schedule ?

We try to meet your delivery expectations. Simply stated, it takes a considerable amount of time to print and bind a book of excellence. This has nothing to do with whether we can prioritize your book over the orders of other clients. There are a lot of interdependent steps in the manufacturing process. Adequate drying/curing time is essential to the final quality. It is in fact as important as putting the correct amount of ink on the paper.

Do you offer the best management of offshore printing

We print in Southeast Asia because the expertise and best equipment is available for coffee table book printing and binding. We can also offer the best prices there. Our expertise is unparalleled and our results are excellent. Some aspects, such as the lack of on-press checking, offer a challenge. A client with realistic expectations appreciates the challenges inherent in culture and language barriers and working across the continents.

Do you offer the best Ocean container service?

We cannot make the ocean container travel any faster than it does. We cannot update you when the books are traveling in a container ship to your final destination. We can expedite books by sending them airfreight, but this is very expensive. Realistic expectations means planning far enough in advance to allow for your book shipment to arrive in time for your big event.

Long before I have a commitment from you to print your coffee table book with Art Book Printing, I will make myself available to answer any and all questions you may have. I want to educate you as much as I can to get you off to a great start. Education is the key to realistic expectations. And when we have to say “no”, be assured it is a last resort.

What can we do to educate a client so his/her expectations are in line with reality? If you have any suggestions, I would love to hear about it!

How much does it cost to print a hard cover art book?

Printing a hard cover art book… it’s nothing like making a wedding or baby album!

When people contact me about printing a coffee table style art book, they typically have already visited the websites of several online (digital) book services. They already understand two things:

1/ these services are much too expensive and

2/ their project is well beyond what a “printer” of wedding albums or baby picture books can deliver!

Accurate color reproduction, quality binding materials and of course the finest quality printing are what they are interested in. They want to print a “real” coffee table book!

How much does it cost to print a hard cover art book?

This question naturally comes up in any initial conversation I have with a new client and it should! Very few clients have unlimited budgets (but I have had a few who did!)

Rather than offering a cookie cutter pricelist (that’s often more confusing than helpful), we start by listening

We want you to tell us: What is your objective? What is your message? What is the nature of your original work? Who is your typical customer/collector? Where is your market? In what price range does your art sell? What can you sell a book about your art for? What is your dream scenario?

Together we find the ideal ingredients to design and print your art book

At this initial conversation, we do not expect you to know exactly what your book will ultimately look like. We do know that your art, your story and your message are unique! We welcome exploring multiple sizes, quantities and embellishments that may enhance the presentation and increase the value of your book.
We believe that an art book should be a reflection of the art and artist it represents.

Then we prepare a custom quotation

With your information, we prepare a budget for a custom book, often with several a la carte options.

A custom quotation takes a few days, but it is comprehensive

Yes, we will ask you for a little patience while we explore the options. But it will be worth it. Need I say that quotations are always free of cost and obligations?

Our clients tell us the prices are surprisingly attractive

In our category, the key to making the best quality printing and binding of art books most affordable is this: we buy premium grade paper and binding materials in bulk for extreme efficiency, and take advantage of lower off-shore print and binding cost. It is a proven successful formula.

It is still helpful to get an immediate idea of what it costs to print a top quality coffee table art book

So, while there are many reasons why we do not offer a pricelist for printing a real coffee table book, we can give you a pretty good idea immediately of what the investment may look like.
We will share with you what other clients have paid for their project. That will give you an idea of what a book in your general parameters will cost. We can do this while on the phone with you.

At ArtBookPrinting.com we not only promise to make a unique and superb book for you, we also promise to make the best book your budget allows.

I look forward to your call!

My personal phone number is on the bottom of every page on our website. I cherish every opportunity to talk about art book printing. Please get in touch soon!

Organizing your art book for design and printing – a roadmap to success

Organizing your art book for design and printing

Now that your time has come to print the best quality art book…Consider this:  the design and printing of a coffee table book about your art is not unlike hanging a gallery. The sequence of the art, the story you want to tell… organizing your art book for design and printing involves many decisions only you can make!

Carefully organizing your art book for design and printing; deciding how your art and your thoughts will fill the pages before you begin your journey with ArtBookPrinting.com, is critical. Ask yourself these questions:

  • Which pieces should I feature and why should I exclude others?
  • What is my message in just one clear statement?
  • What moved collectors to purchase my art (over all other art out there)?
  • What will entice someone to purchase and then display my book in such a prime spot in his/her home or office?

I have visited many ateliers and photo studios. In some, every brush and every tool is immaculately arranged. But in others… it seems only the residing artist can decipher the clutter! If you can identify with the latter, you probably have a bit of extra work ahead!

 An example of a well-organized plan to design and printing a luxury coffee table book.

A great example of a client understanding the importance of organizing their book for design and printing resulted in Circle of Life, by Daniel and Charmaine Myburg. The Myburgs take clients from all over the world on African safaris to shoot wildlife… not with a gun, but with a camera!  The wilderness of Botswana is one of the last places on earth where lions, elephants and rhinos still live in their natural habitat. The images, captured with the latest telephoto lens technology, are truly breathtaking ( http://dmphotography.co.za/Gallery/). Deeply aware that this paradise is rapidly losing ground to human greed, Charmaine’s profound poetry complements the images. Together, they created a book that displays beauty, but also rattles the consciousness. I am grateful for the opportunity to design and be the printer of this amazingly luxurious photo art book.

Daniel came to us with his vision clearly laid out and his images carefully selected, properly named and organized. Indeed, he sent us an Excel spreadsheet showing how the images were to be placed on each page spread and with accompanying captions. The various articles and the poetry came in a Word document. The message was compelling and clearly organized.

It is our desire to use the budget for design and print of your art book, not on wasting time figuring out what image belongs with what text

Organizing your art book for design and printing can be a painstaking process. Surely, things are never cut in stone during this initial design phase of the project, but spending a few extra hours on organizing your thoughts is well worth the effort. Together we can produce a coffee table book that will define your artistry for decades to come!

Design and print an art book or art catalogue. Where do I start?

“So I need to design and print an art book or exhibition art catalog. Where do I start?”

If you do not have a relationship with a trustworthy printer capable of printing hard cover full color books and you do not have a friend who is a professional graphic designer, you probably Googled “print an art book” or “coffee table book printer” or “high quality hard cover book printer” and you found us. We are so glad you did!

 Learning the art of printing an art book

When they first contacted us, many of our new clients did not have any experience in the world of book publishing. You are not alone! As part of our mandate to be “The Best Printer of Coffee Table Art Books in the World”, we have made it our priority to make this challenging project rewarding, educational…and fun! And yes, along the way, you will become very educated in the art of producing a coffee table book or art catalog.

Preparing a budget for a coffee table book project

On the ArtBookPrinting.com menu bar, you will find a Request for Quotation form that is simple to fill out. Strange as it may sound in 2015…We also welcome your phone call! We love talking books and we love to listen to your ideas and share our vast knowledge. To speak directly with someone who can answer all your calls is literally just a call away.

 Getting a quotation for the printing of an art book or gallery catalog

Based on this communication, we prepare a quotation. Every quotation is custom prepared and takes a few days to get to you. If you are looking for a very general idea, we can look in our database while you are on the phone with us.

 A sample book

Our online portfolio has many good photos, but we also want you to see a live sample. We send it to you at no charge.

 Getting started with ArtBookPrinting.com

When the investment seems attractive and the quality of the sample is exactly what you hoped your book would look and feel like…what’s the next step?

Starting the Journey Together

To assure the end result exceeds all your expectations, we follow a delicate yet clearly marked trail. Our art book production process is spelled out in our document Starting the Journey Together (details for designers). This interactive PDF’s will answer many questions and help you avoid unexpected cost increases and disappointing results.

We want your financial investment in a coffee table book to be sound and secure. Since 2010, ArtBookPrinting.com is part of InnerWorkings (inwk.com; NASDAQ:inwk), the largest print management conglomerate in the world.

Off to a Good Start; the Fine Print

Financial stability also demands that we execute a proper working agreement with you. This does involve some paperwork and we appreciate your patience and cooperation getting this in place before we start the journey. Please request the PDF titled Off to a Good Start; the Fine Print (of a legally and financially sound investment in an art book project).

 Please request a copy of these free documents. And of course, never be afraid to ask questions. Creating a high quality coffee table book has many complexities. Even after hundreds of books…we still admit to not having all the answers. But working together, we can achieve an unprecedented level of excellence.

 

Recommended paper for an art book…making your art or photography print best!

New tools help you select the best paper for your art book printing project

You are not alone in feeling a bit overwhelmed by all the options and technical aspects encountered in producing an art book, especially if this is the first time you set out on this journey! With the second edition of The Art of Producing and Art Book (expected in inventory 9-1-2015), we are including some wonderful tools to make the entire process much easier to understand AND to make sure you select the paper that best fits your art and presentation. One of my favorites is the Paper Selection Guide. It is a set of 8” x 8” swatches of all our standard art papers, each printed with the identical image, using the same printing plates and press. It is an excellent tool to demonstrate how color reproduction is affected by the paper we print on.

 Printing art book in full color requires especially formulated paper

Art Book Printing.com offers a fine but purposely limited selection of papers. Each selection is thoroughly tested and proven to excel for ultra high quality coffee table book printing. Recommended paper for an art book about your art or photography will meet archival quality standards* and will not yellow over time. These papers are considered Number 1  grade.

By limiting our selection, we have considerably more buying power and that translates into a distinct cost-reducing benefit for all clients we serve.

Why we use matte or gloss coatings on the paper

Nine out of ten books we print use coated text papers. Coating (with matte or gloss finish) is a clay-based material that seals the paper fibers. It does not make the paper “whiter” (in fact, the opposite is true), but it does provide a smooth surface with improved opacity and luster. It also reduces ink absorption: droplets of ink maintain their intended shape because the coating prevents them to spread into the paper. Colors appear brighter and richer.

 What is the best paper for printing a book featuring YOUR art reproductions?

Before we print, we make sure our clients completely understand the thickness, brightness and reproduction quality of the paper we intend to use for their book.

 Testing your art images on multiple papers for printing

Some clients want to test their own images on one or more of our papers. Our standard proofs are very accurate to the color we may ultimately expect on the printed pages. However, they use toners, not inks, on a specialty surface. So-called “wet proofing” is printing with offset inks on a printing press, not a proofing machine. Needless to say it is not inexpensive, but a most valuable tool for the most judicious clients.**

The end papers (they are at the very beginning and end of the book that hinge the book block to the cover) have to be uncoated. Here we do want glue to absorb into the paper for proper adhesion. The thickness of the paper depends on the size of the book and the number of interior pages.

A note about paper and preservation the environment

This is a big topic I will address in a separate article, but let me say at least this: All our papers are made from FSC Certified sources. Please visit their website here to learn about sustainable and responsible forest management

In every respect we want to create a book that lasts a lifetime… and maybe a lot longer!

 

*To read more about archival papers, please visit: http://www.loc.gov/preservation/resources/care/perm/pp_x4.html

 

** More on this in our article titled Foolproof Proofing

A Book Printer Specialized in Photography Art

Art Book Printing.com set out to be the best printer of coffee table books in the world. When we think about large full color art books, what comes to mind are books about oil painters.

Printing Photography as Art Books

coloradopraries4The art world too often regards the camera as the tool used to capture art, not to create art. Now, having served several clients to print coffee table-style photography art books, I have learned that photography not only requires tremendous skill, but also God-given talent.

Capturing an image

Even working “en plain air”, an artist who uses oil, brushes and canvas has a reasonable window of time to fill the canvas. In the studio, lighting – and therefore time – can be controlled. Many artists use photo references, giving them much additional time to fine-tune the work. In contrast, the art photographer often just has a split second to create the art. Often the subject is moving or otherwise unaware of being the object d’art.

Special Requirements for the Printer of Photography Art Books

To reproduce photography art poses special challenges for the printer. Coated paper with the correct brightness and reflection is much more critical. True photography artists are often much more color critical than their “oil and paintbrush” colleagues!

Printing Black and White Photo Books

sepiana_BW_printing_for_Coffeetable_books

In coffee table books, black and white photography is seldom just black ink on white paper. Art Book Printing.com offers two processes to reproduce the finest monochrome images: CMYK printing, which uses the four process colors, and Sepiana BW, which uses a proprietary process of two blacks and two greys for a super-rich black and white image. Please talk to us if you are contemplating printing a coffee table style book with black and white images.

Varnishes and other coatings

Art Book Printing offers many special enhancements to the photography artists. Please consult with us about the possibilities and associated investment

Enhancing digital images for color printing of coffee table books

Today, all of our photography clients capture images that have more than adequate resolution for reproduction in print. Many photographers also use Adobe® Photoshop to enhance images or to correct flaws. All Digital cameras capture images in RGB color space and these images have to be converted to CMYK color space for our printing process. This is single step command in Photoshop® (Image > Mode > CMYK) that will not affect the image unless the color is pushed out of gamut in Photoshop®. That small warning triangle in Photoshop is too often ignored. It tells you that the color you see on your monitor is out of printable range. We therefore recommend that you convert and view your images to CMYK before you upload them to us. It will avoid disappointment when you receive your printer’s proofs

When you are assigned to design a Coffee Table Art Book

When you are assigned to design a Coffee Table Art Book 

The opportunity to design a coffee table book can be a most rewarding and portfolio-enhancing assignment. Many of the graphic designers I work with every day are seasoned professionals with much experience in Adobe’s Creative Suite. But most have not worked on coffee table books. While the tools we use are the same, design of an art book is entirely different from designing publication, packaging or advertising graphic design.

If you are not working in InDesign™ or Quark™

I have come to the conclusion that when you are assigned to design a Coffee Table Art Book and you are not at least at novice level in one of either one of these programs, it is best to pass on an opportunity to design an art book. Too many times have we found ourselves in a position where we essentially had to start over because files submitted could not be used. There are a variety of reasons for this, but the bottom line is this : InDesign™ and Quark™ are the tools specifically developed to create print-ready files and currently nothing comes close to the usefulness of this software.

Understanding the specifications:  the quotation of an art book

Before you begin the design, make sure you understand each item listed in the quotation. If anything is unclear, ask us. There is no sense spending time and getting a client excited about a creative idea if the specifications and the budget do not allow it

If our specifications and your creative vision for the book do not align, let’s have a discussion to see where we can modify the specifications or whether it is worth asking the client for additional funds for the project.

Understand you are an interior decorator and a graphic designer

At some point, you will be asked to play the role of interior decorator as much as graphic designer. An art book is a three-dimensional object: the jacket; cover, end papers; tint of foil and embossing all have to present themselves in harmony. These elements are critical in producing a high quality coffee table book

Understand the templates we provide

Our service includes providing you with jacket and cover templates that you can lay in the background. If anything is not clear, please ask before you begin.

Understand when to send PDF and when to send native files

Make sure you have the relevant sections of Starting the Journey Together that addresses PDF settings, color profiles and when and why to send native files.

Understand the limitations of special applications

Foil stamping, embossing, spot UV coating and other embellishments can create powerful and dramatic effects but there are limits to how such applications can be used. Please consult with us before you get your client excited.

Ask for swatches and tint samples

We have a large library of foil tint and fabric swatches. Please let us know the range of colors you are interested in and we will send you swatches. It will be very useful as you develop the book design

Be a team player

Most importantly, we respect you as a designer and we ask you to respect us as printers. If we tell you it is not possible to execute your idea due to time restraints, expensive or the technical limitations of today’s most modern equipment, let’s work together to find the best solution. Sometimes a compromise is needed. Interestingly, I have found that seasoned book designers are generally much more understanding of this than those who really never designed a coffee table book before.

The Ten Commandments of Art Book Design

Two years ago I published The Ten Commandments of Art Book Design. If you have not seen it, please visit the article here.